Primo Luxe

Every customer, yours.

A scope of work for Primo Luxe: the brand book, the website and the emails that make primoluxe.com the place your customers buy.

Prepared for Georgette McGriff, October 2026

A purple leather glove holding a black crocodile-embossed Primo Luxe bag

What You Told Us

Since 2007 the gloves have sold through stores like Harvey Nichols and Henri Bendel, and the stores kept the customers. This plan puts the brand, the site and the email list in your hands, so every sale from here builds a customer list you own.

The Vesper envelope clutch in amethyst metallic snakeskin-embossed leather
Vesper envelope clutch, amethyst
Luc cashmere-lined leather gloves in navy and purple
Luc gloves, navy and purple

Choose Your Plan

Pick the plan that fits, or build your own. Submit, and your agreement comes right after.

Choose your plan
Take the new client offer?

Prepay the three-month minimum on your monthly services and the fourth month is half off: $5,250 for four months instead of $6,000, a saving of $750.

Due at signing: $6,750

$5,250 to start the projects, plus $1,500 for the first month.

Details for your agreement

What Each Service Includes

One time

  • Brand book

    $1,000

    Voice, colors, type and photography rules in one book, built from the Primo Luxe you already have. The site, the emails, social and the sales kit are all made from it.

  • Website refresh on Shopify

    $3,000

    Cleaner product pages, navigation that works on a phone, and new pages for wholesale inquiries, events and press, with the stores that have stocked Primo Luxe.

  • Wholesale sales kit

    $500

    A sales packet and line sheet in your brand, ready for boutiques, cruise lines and curated partners.

  • Email automations

    $750

    Klaviyo set up with signup forms and the emails that send themselves: welcome, abandoned cart and after purchase. We write and design every one.

Monthly

  • Meta ads management

    $1,500 a month

    Ads on Instagram and Facebook planned, built and adjusted every week, with a monthly report in plain numbers. Covers one ad platform; each additional platform is $500 a month.

  • Monthly email marketing

    $750 a month

    Your emails written, designed and sent every month: new colors, the holiday edit, pop-ups and restocks.

  • Social media management

    $750 a month

    Your Instagram planned, designed and posted, with captions in the voice from the brand book.

Ad spend is paid directly to the ad platforms and is separate from our fees. We set the starting amount with you.

How the First Weeks Go

  1. Weeks 1 and 2

    The brand book

    Voice, colors, type and photo rules, approved by you before anything else is made.

  2. Weeks 2 to 5

    The website and the photos

    Product pages, close-up shots and product stories, then the wholesale, events and press pages.

  3. Weeks 3 to 5

    Email and the sales kit

    Signup forms and the emails that send themselves, and the packet you send to boutiques.

  4. From launch

    Every month

    Ads, email and social running together, with a monthly report.

Your plan decides which of these steps are included.

What We Build Around

How Billing Works

  • Projects. A project of $5,000 or more is billed half at the start and half on delivery. A smaller project is paid in full at the start.
  • Monthly services. Billed at the start of each month, with the first month due when you sign. Three-month minimum, then month to month with 10 days' notice.
  • The new client offer. Prepay the three-month minimum and the fourth month is half off.
  • Your accounts. Your website, email, ad accounts and domain stay in your name. You own all of it.

Prices valid through November 7, 2026. Questions: daniel@thegaygency.com